Why isn’t Toyota bringing the sleek new Prius to Australia?

Impression: Envision my shock at viewing the new-generation Toyota Prius when it was discovered this 7 days.

The world’s biggest automobile firm fretted above how to reinvent its hybrid icon in an period defined by complete-electric powered cars, settling on giving it some newfound panache.

It looks great – smooth, classy and fully compared with what we have arrive to anticipate from Toyota’s longstanding eco leader. A new lease on lifetime, as it were.

The previous model was all creases and weird proportions, when multiple previously generations had been perhaps much less uncomfortable but also extra unexciting, which is worse.

And nevertheless it is this most up-to-date model, which has me all starry-eyed, that will be the to start with Prius Toyota won’t offer in Australia.

In making this conclusion, it took the incorrect lesson from the outdated model’s failure to resonate, and pulled the pin at precisely the wrong time.

It’s correct that Prius product sales plummeted of late, prompting its early demise. Toyota has lengthy taken care of it performed its function: proving the well worth of petrol-electric powered drivelines right before they proliferated into Corollas, RAV4s, Camrys and Klugers.

Now a greater part of Toyota’s passenger cars and crossovers offered in Australia are hybrids, which to Toyota’s way of imagining evidently implies the Prius is no longer necessary.

But I’d argue this is really all the a lot more reason to deliver the Prius again, to reinvent a badge with dwindling cachet. Time to funds in on all that really hard do the job, right?

Additionally it doesn’t matter if other hybrids with Toyota badges outsell it. Which is the objective of a manufacturer-leader. I’d have considered a business so proficient at promotion would fully grasp the price of this.

Toyota Australia isn’t worried of market choices, especially with its GR family members of sporting activities cars and trucks. So why has it binned the Prius just as it will become appealing all over again?

Not just that, but this just one doesn’t surface to be a mere gasoline-sipper, with powering-the-wheel pleasures restricted to hypermiling.

The new 2.-litre parallel hybrid has a overall output of 144kW – perfectly up above the outgoing model’s 90kW 1.8-litre.

Then there is the plug-in hybrid with 164kW and a -100km/h time slashed to 6.7 seconds, and an electric powered driving selection 50 for each cent larger – that would put array at all-around 60km – from a 13.6kWh battery.

Toyota Australia’s product or service planners and executives have a tendency to do a bang-up career, as it dominates the revenue charts. I rather admire the Massive T even if a lot of take into consideration it a battery-electric laggard, but this choice really misses the mark.

I’m quite sure there are Toyota people today studying this, so you should preserve in mind it is under no circumstances far too late to reconsider. The 1st stage to addressing a incorrect conclusion is to admit it.

More: Toyota Prius: A seem back again, as it is retired from Australia

Jacquelin Burkhammer

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